But the pro move is to use the dealer's asking price as the starting point because the dealership may have already discounted the vehicle from MSRP. The dealer would like you to negotiate using the MSRP as the starting point. Dealer cash is unadvertised money the manufacturer pays the dealership to help it sell cars. Occasionally, you can pay below invoice for a vehicle if there are incentives such as customer cash rebates or dealer cash. You can sometimes negotiate to buy a car at the invoice price, depending on market conditions. But on a popular vehicle, even a couple of hundred dollars off might be considered a good discount. You can expect to see larger discounts on slower-selling vehicles. The discount you get off MSRP will depend on the market value of the vehicle. What is the "destination charge" on a car?.Can a car dealership charge more than MSRP?.With this in mind, here are some frequently asked questions about MSRP and other car shopping terms you may come across. It is important to understand the meaning of these pricing terms if you want to get the best deal. Note that MSRP is just a suggestion, meaning that the dealership is within its rights to charge more or less than this starting figure.Ĭar buying has a language of its own, and MSRP is one of many car pricing terms you'll encounter at a car dealership, which include invoice price, sticker price, destination fee and more. As the name indicates, it is the price that the manufacturer recommends that dealers charge for the vehicle, plus any options or packages. MSRP stands for the manufacturer's suggested retail price.
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